Earlier today The Hollywood Reporter detailed the box office reports for India; or at least, as close to the box office reports as one can get when concerning India due to their film commission not being responsible for officially reporting box office numbers. Baahubali 2: The Conclusion, the sequel to 2015’s Lord of the Rings style epic, has become the highest grossing Indian film of all time.
“The film reportedly has crossed $131 million (over 8 billion rupees) worldwide, easily beating the estimated $123 million global haul collected by previous record-holder, 2014’s PK…The films are produced by Shobu Yarlagadda’s Arka Mediaworks. The sequel continues the story of warring royal cousins in an ancient mythical kingdom and again features top South Indian stars Prabhas, Rana Daggubati, Tamannaah and Anushka Shetty”
The Indian film market, which has not really been considered, at least to Hollywood, as profitable as China (mostly to due to the historical prevalence of Bollywood) but the market is something to be considered especially in terms of films like Baahubali 2 and its predecessor. From an international business perspective, access to Indian films would open the United States market to the international market (obviously) allowing for a possible exchange (provided that India actually wants Hollywood films that are made, which is unlikely). More importantly however, if the Indian film market were accessible to Americans it would open people up to international film studies, a topic that is worth exploring in order to understand culture. One of the first things that would undoubtedly go away with this scenario would be the idea that Indian films, all Indian films, are Bollywood musicals. Time will tell if Baahubali 2 gets a proper US release, in case, it is something that should be sought out, if only to experience a different side of a well known culture, which may not be so well-known after all.