The Hollywood Reporter this week, focuses on the Beijing Film Festival and the political situation involving the Korean Film Council, in which Korean film screenings have been cancelled. The tension allegedly evolved from the issue surrounding South Korean’s deployment of US defense system THAAD. What this ultimately means for the festival and for Korean films in the Chinese market at this time is unclear, however, there is room for speculation.
A senior VP at one of the Korean studios, states the following:
“The Beijing Festival is a very young event, with programmers constantly changing and rapports with international companies still being forged….We will have to see how the Shanghai International Film Festival will deal with Korean films. It will be a better barometer of the political situation, since it is a much more seasoned event with stronger ties with Korean companies.”
Waiting for the Shanghai festival makes sense, considering that the city itself in general, is more a “world city” than Beijing, and as a result, is more likely to have stronger business relations with foreign partners like Korea. Hopefully, the behavior of the Beijing festival is an isolated one. Due to it being China’s capital city it is logical to suspect that any political controversy would stem from government issues and affect large events like film festivals which bring in revenue, publicity, and tourism. If the ban continues with Shanghai, than fears of the situation being steeped in politics have been realized.
Jung Soo-jin, a Showbox representative, remains optimistic about the future of Korean films in Chinese markets despite the tension.
“We are continuing to work hard on developing our projects, which, unrelated to the diplomatic situation between South Korea and China, always take a long time. We are hoping they will bear fruit in the not-too-distant future — though given, of course, that the political situation will become better”
She does however, make an excellent point regarding audiences, which are the lifeblood of films:
“The worst case scenario would be Chinese audiences turning their backs on Korean content. Even if diplomatic ties smoothen, it would be much more difficult to win back audiences’ hearts.”
Even if piracy becomes an option, like Soo-jin suggests, while the films will be seen, it will be still be promoting illegal activity, which depending on perspective, is bad for business. That is a discussion for another time. For the moment, all anyone can do, is hope that the situation resolves itself and that Shanghai allows Korean films to be seen.