Scriptnotes John August and Craig Mazin this week discuss whether or not screenwriters should use social media and how they should use it effectively. Craig makes the point that:
“On Twitter, people have to follow you. They have to choose to follow you.”
Craig goes on to give advice, tailored to writers, about how to use Twitter effectively. Some of his main points are:
- Be clever
- Be positively passionate
- Promote sparingly and avoid “the walking billboard syndrome”. Craig notes that: “it is the worst way to use Twitter”
- Don’t re-tweet other people’s promotions or praise.
Most of it comes down to online etiquette, basic rules of conduct that are normally used in every day life applied to the digital world; and this is worth mentioning for good reason. People, despite what others may think, do not respond to overt promotion, it is annoying and generally seen as a waste of time. This explains why so many people who talk to the industry professionals tend to get shut out in given circumstances. The best way to get to know someone professionally, in some cases, is to know them personally. Does this work for everyone? Of course not. People are individuals and respond differently to content that is presented to them, so naturally the results, in theory, will be different each time.
Craig and John continue, talking about how to convey emotions through text.
Craig: “The things that I think tend to work well are honest expressions…If you are honest, and you are authentic, in the long run…you will be viewed positively. The worst of it is the lying. Humble bragging is not bad because it’s bragging, it’s bad because it’s false, because it’s manipulative”
“The counterpart to that is bravery complaining, it goes something like this: Some people clearly want me to believe that I’m not capable of telling this story but I am; I’m a writer. And I won’t be ignored….I don’t know anything other than this, that tweet was designed for people to say: we are behind you, you are amazing, don’t let anyone get you down…it helps no one but yourself.”
The issue that Craig presents is one that is all too common in the attitude of both the film industry and those currently studying film. So what does this ultimately mean for screenwriters who use technology? Be humble. Be clever. Talk to people as if they are people. If you do these things your online presence will improve and eventually start to grow.